SEO ( Search Engine Optimization ) is the process of improving the volume and quality of traffic to a web site from search engines. SEO plays a significant role in gaining exposure on the internet. There are many techniques that our company employs to increase your website traffic and increase your online presence.
SEO Techniques
- Extensive Meta-tags & Keywords
- Search Marketing Strategy
- Competitive Analysis
- Keyword Analysis
- Content Editing & Creation
- Web Design & User Experience
- Information Architecture
- Server Side Issues
- PPC Advertising
- Code Optimization
- Other channel marketing that affects SEO (social media, news search, blog search, etc)
- Site Map Submissions
Fighting for the Top
Google.com is the most popular search engine in the world. Google Received 68 Percent of U.S. Searches in May 2008 ( Hitwise.com ). With that being said, what is the real motivation behind SEO?
Google PageRank®
Google PageRank uses a series of complex algorithms to search the internet & match up website's with relevant keywords (search phrases). For example, if you search "White House", the first search result will in fact be http://www.whitehouse.gov Link Popularity & Keyword Relevancy along with a long list of other variables is the reason Google.com has supplied us with the best and most RELEVANT search results.
Listed below is a partial list of variables that Google PageRank
uses in order to find the most relevant website for its users:
- Page Title
- Keywords
- Link text
- PageRank
- Heading Tags
- ALT Tags
- Domain names
- Filenames
- Directory names
- Link popularity
- Keyword density
Google & Your Website
For the sake of explanation, say we create a website for your Power Sports Company located in Detroit, Michigan. Your products include; Motorcycles, ATV's, Scooters & Watercraft. In a perfect world, if somebody were to search "Michigan Scooters", your website would be ranked #1 on Google.com, resulting in the sale of your Scooter. Unfortunately this is not that easy. The search term Michigan Scooters brings up about 1,670,000 results. I know what your thinking, "How is my website even going to make to the first page with that many results?" This is where our Proven SEO Services come into play. Although we cannot guarantee a top 10 Ranking on Google.com ( No one can promise you a top 10 result in Google in the natural search results. ), we can give you the necessary tools to greatly increase your chances of being ranked in the Top 10.
Proven Results
Our SEO ( Search Engine Optimization ) services have been proven to increase Web Traffic & Improve Search Results:
Michigan Head & Institute - www.tmjmichigan.com
We've helped our friends over at tmjmichigan.com increase there traffic by over 500% and increase there internet leads as well. Michigan Head & Neck Institute shows up in the Google Top 10 for multiple relative keywords.
OnlinePI.com - www.onlinepi.com
This Private Investigator & Detective Service Project was created solely for SEO purposes. For OnlinePI.com we used very strong keyword placement, META tag usage, and other SEO techniques to generate more traffic and create new leads.
Wikipedia - SEO An in-depth look into Search Engine Optimization, SEO theory's, and how SEO effects your website.
SEO Chat A directory of SEO tutorials, tips & tricks, optimization guides, and tools.
SEO for Google Search Engine Optimization for Google. "SEO for Google ebook", Newsletters, and tutorials.
Googlerankings.com Googlerankings.com is a useful tool for checking your website's pagerank. Use this tool to watch your ranking climb after using our SEO services.
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1. If you know what services your business need, fill out the request form at the bottom of the page. If you would like to discuss your project in further detail, call us at 586-871-6961
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